James Campbell is currently Chief Executive Officer and
President of Rockwell Diamonds Inc. Prior to this he was Vice
President - New Business for Lucara Diamond Corp, following
Lucara's acquisition of African Diamonds plc, where he was Managing
Director for four years.
Preceding this, James was with De Beers for over twenty years,
culminating in being General Manager responsible for advanced
exploration and resource delivery in the Global Mining and
Exploration group. During his career with De Beers he also led a
number of diamond exploration and evaluation programmes and
small-scale mine development as well as being involved in corporate
and strategic management and being Nicky Oppenheimer's Personal
Assistant.
James holds a degree in Mining & Exploration Geology from
the Royal School of Mines (Imperial College, London University) and
an MBA with distinction from Durham University. James is a Fellow
of the Institute of Mining, Metallurgy & Materials, Chartered
Engineer (UK), Chartered Scientist (UK), a Professional Natural
Scientist (RSA) and a member of the Institute of Directors of South
Africa. He is also a director of Bugeco sa, Swala Resources
Inc and Stellar Diamonds plc.
As part of James' social commitment to South Africa he serves as
vice chairman of the South African Ballet Theatre ('SABT'),
chairman of the South African Ballet Theatre Trust ('SABTT') and
acting chairman of Common Purpose SA. He is also a licensed
Lay Minister in the Anglican Church of South Africa and an
accomplished Ballroom and Latin American dancer. James lives
in Irene with his wife, who is a ballet and ballroom dancing
teacher, and two university going daughters.
